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Zero Beli

Category :

,

Client :

Zero Beli

Start Date :

7 August 2021

Designer :

Medkon Creative Agency

Medkon Creative Agency is a full-service digital agency specializing in e-commerce solutions that drive growth and enhance customer experience. We recently partnered with Zero Beli, an innovative Indian brand committed to providing healthy, unjunked cereals and snacks, including Muesli, Choco Flakes, Corn Flakes, Oats, Cookies, and Biscuits. Zero Beli needed a robust e-commerce platform to support their mission of delivering smarter, healthier, and tastier ingredients to their customers. Our team at Medkon Creative Agency created a complete Shopify solution tailored to Zero Beli’s unique needs, from UI/UX design to website development.

The Challenge

Zero Beli faced several challenges in their online operations. As a rapidly growing brand, they needed a website that could effectively communicate their brand values and product benefits, while providing a smooth and enjoyable shopping experience. Their previous website lacked user-friendliness, had limited scalability, and didn’t showcase their products in a way that would engage and convert customers effectively.

The Solution

Medkon Creative Agency delivered a comprehensive Shopify solution, customized to meet Zero Beli’s requirements. Our solution included:
  • Custom UI/UX Design: We created a fresh, vibrant, and user-centered design that aligned with Zero Beli’s healthy and energetic brand. The design emphasized product benefits and highlighted the “unjunked” philosophy, appealing to health-conscious consumers.
  • Mobile-First, Responsive Design: Since many users shop on mobile, we ensured the website was mobile-friendly, providing a seamless experience across all devices.
  • SEO-Optimized Content: Implemented SEO best practices in the website structure and product descriptions to improve search engine rankings, increasing visibility for customers searching for healthy snacks and cereals.
  • Easy-to-Navigate Product Categories: We organized products into clear categories like Muesli, Choco Flakes, Corn Flakes, Oats, Cookies, and Biscuits to help customers find their preferred items quickly.
  • Integrated Checkout and Payment Options: To enhance convenience and trust, we integrated secure payment options and a streamlined checkout process, minimizing cart abandonment.
  • Custom Product Pages: Designed product pages that emphasize health benefits, ingredients, and nutritional information, helping customers make informed purchasing decisions.

The Results

The new Shopify website generated excellent results for Zero Beli, including:
  • Increased Sales: Online sales increased by 50% in the first quarter post-launch, thanks to improved user experience and seamless navigation.
  • Higher Customer Engagement: The bounce rate decreased by 35%, with users spending more time on product pages to learn about ingredients and health benefits.
  • Boost in Mobile Conversions: The mobile-optimized design led to a 60% increase in purchases from mobile users.
  • Improved Search Engine Rankings: With optimized content and SEO, Zero Beli achieved a 40% increase in organic traffic, ranking higher for keywords like “healthy snacks,” “unjunked cereals,” and “nutritious breakfast.”

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