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Woman Plaza

Category :

,

Client :

Woman Plaza

Start Date :

7 August 2021

Designer :

Medkon Creative Agency

Medkon Creative Agency specializes in building high-impact e-commerce websites that elevate brand presence and drive growth. Recently, we partnered with Womanplaza, a fashion and clothing brand based in India, to develop a unique Shopify website. Our objective was to design a stylish, user-friendly online store that reflects Womanplaza’s brand identity and enhances the shopping experience for their customers.

The Challenge

Womanplaza needed a robust e-commerce platform that could effectively represent their diverse range of fashion products and handle the high volume of online shoppers. Their previous website lacked a cohesive user experience, had slow load times, and wasn’t optimized for mobile. They required a modern website with an intuitive shopping interface to improve engagement and conversion rates.

The Solution

Medkon Creative Agency delivered a complete Shopify solution customized for Womanplaza’s needs. Here’s how we helped:
  • Custom UI/UX Design: We designed a sleek, visually appealing UI/UX that captures the essence of Womanplaza’s brand and caters to their target audience’s preferences.
  • Responsive and Mobile-Optimized Design: Knowing that a large portion of shoppers would browse from mobile devices, we created a mobile-first, responsive design to offer a seamless shopping experience on all screen sizes.
  • SEO and Product Optimization: Optimized product descriptions, metadata, and images to improve search engine rankings, targeting fashion-related keywords to drive organic traffic.
  • Enhanced Product Filters and Search: Added detailed product filters and a search function to help users easily find items by category, size, color, and more.
  • Integrated Payment Options: Set up secure, reliable payment gateways to offer customers multiple payment options and build trust at checkout.
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The Results

The new Shopify website delivered significant improvements for Womanplaza:
  • Increase in Sales: Within three months of launching the new site, sales increased by 45%, driven by the improved user experience and seamless navigation.
  • Higher User Engagement: The bounce rate decreased by 30%, while average time on site increased, indicating higher user satisfaction.
  • Boost in Mobile Conversions: Mobile transactions rose by 55% thanks to the responsive, mobile-optimized design.
  • Improved SEO Rankings: The optimized structure and product pages helped Womanplaza achieve a 40% increase in organic traffic, ranking higher for fashion-related search terms.
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