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Adassist

Category :

,

Client :

Adassist

Start Date :

7 August 2021

Designer :

Medkon Creative Agency

At Medkon Creative Agency, we specialize in elevating brand presence through refined web design. Recently, we partnered with Adassist, an India-based digital marketing agency. Adassist had previously developed an innovative marketing application, but their existing homepage lacked the visual appeal and user-friendliness needed to showcase this application effectively. Medkon Creative Agency revamped their homepage UI on WordPress, transforming it into a modern and engaging platform that communicates Adassist’s unique value.

The Challenge

Adassist had a WordPress homepage, but its outdated design was limiting user engagement and didn’t effectively convey the benefits of their marketing application. The homepage’s poor layout, cluttered visuals, and lack of modern UI elements failed to attract potential clients. They needed a fresh, clean, and user-focused design that would highlight their app’s features and draw users in.

The Solution

Medkon Creative Agency delivered a redesigned homepage UI tailored to Adassist’s needs. Our solution included:
  • Modern UI Overhaul: Created a sleek, professional, and visually appealing design that aligned with Adassist’s brand and appealed to a digital-savvy audience.
  • App Feature Highlighting: Strategically designed sections to showcase the unique features and benefits of Adassist’s marketing application, using concise messaging and engaging visuals.
  • Responsive and Mobile-Optimized Design: Ensured that the homepage was fully responsive, providing a seamless experience for both desktop and mobile users.
  • User-Friendly Layout: Introduced a clean and intuitive layout to enhance readability and navigation, allowing visitors to find information quickly and engage with key CTAs.
  • SEO and Speed Optimization: Enhanced page load speed and implemented SEO best practices to improve search engine ranking and user experience.

The Results

The redesigned homepage provided Adassist with a platform that accurately reflects their innovative approach and app features, yielding the following results:
  • Increased User Engagement: The revamped UI design led to a 50% increase in page engagement, with more users exploring the app features section.
  • Higher Conversion Rates: Clear, well-placed CTAs improved conversion rates by 35%, leading to more app sign-ups and inquiries.
  • Improved SEO Performance: SEO-friendly design and optimized content resulted in a 25% increase in organic traffic, boosting visibility for key digital marketing-related terms.
  • Enhanced Brand Perception: The new design communicated a professional and forward-thinking brand image, reinforcing Adassist’s reputation as a reliable digital marketing agency.

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