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Mind Craft

Category :

,

Client :

Mind Craft

Start Date :

7 August 2021

Designer :

Medkon Creative Agency

Medkon Creative Agency is dedicated to delivering cutting-edge digital solutions for businesses globally. Recently, we partnered with Mind Craft, a multinational software company with operations in India, Canada, Singapore, and the USA. Mind Craft required a modern and flexible website to showcase their portfolio and case studies, enhance their brand presence, and improve customer engagement across all regions. Our team at Medkon Creative Agency provided a comprehensive WordPress solution that met all these needs.

The Challenge

Mind Craft approached us with a Figma design, requesting our agency to handle the development of a WordPress site that could bring their vision to life. A primary challenge was enabling the client to manage dynamic content independently, ensuring case studies and blog posts would automatically populate across the website without manual updates. This included designing dynamic single pages for case studies and blog posts, where new content could be easily added through the backend and displayed seamlessly on the frontend.

The Solution

we created structured fields in the WordPress backend, allowing Mind Craft to upload case studies and blog content easily. Each entry could then populate across relevant sections dynamically, keeping the site consistently updated. By implementing this backend structure, we ensured that the case studies and blogs could be fetched dynamically on multiple pages, eliminating the need for manual edits and enhancing the site's efficiency and user experience.
  • Custom UI/UX Design: We designed a sleek, modern UI/UX that embodies Mind Craft’s innovative spirit and makes it easy for users to navigate and engage with their content.
  • Dynamic Case Study Section: Implemented a dynamic section with custom fields for case studies, allowing Mind Craft to easily upload, organize, and display their success stories.
  • Responsive and Mobile-Optimized Design: We developed a responsive design that provides a seamless experience on all devices, essential for Mind Craft’s global client base.
  • SEO Optimization: Ensured that the site was optimized for search engines, targeting keywords relevant to software services, making it easier for potential clients to find them online.
  • Multi-Language Support: Integrated the capability to adapt content for different regions, enhancing user experience for clients in India, Canada, Singapore, and the USA.
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The Results

The new Shopify website delivered significant improvements for Womanplaza:
  • Increase in Sales: Within three months of launching the new site, sales increased by 45%, driven by the improved user experience and seamless navigation.
  • Higher User Engagement: The bounce rate decreased by 30%, while average time on site increased, indicating higher user satisfaction.
  • Boost in Mobile Conversions: Mobile transactions rose by 55% thanks to the responsive, mobile-optimized design.
  • Improved SEO Rankings: The optimized structure and product pages helped Womanplaza achieve a 40% increase in organic traffic, ranking higher for fashion-related search terms.
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